The personal computer first launched in the 1980s. Since then, humans have grown as attached to their computers as any invention in history (besides perhaps maybe automobiles, which now contain built-in “desktop” computers). But for the first time in over thirty years, marketers are decreasing their “home-based” spending and redistributing that […]
Today, there is an imaginary competition between print and digital medias. What we do know is that each drives the other, and research consistently shows that there is not only room for print media, there is a need for it.You have surely heard the rumors, the myths, here are the truths: 6 myths about print, […]
….with Tabitha Dave Reimherr Running a salon can be a hairy business— are your current marketing strategies for college students making the cut? Know your roll…. or perm…or color… Defining your niche is the first key to success. I realize that this might sound pretty basic, but not defining a specific […]
The residential rental market is competitive. How do you increase your occupancy rate? How about renter satisfaction and retention? Read it and weep, Weezie. Pretty is as pretty does: Let potential renters see what you look like…on the outside and the inside. Use QR codes in signage, brochures, and advertisements. Link codes […]
Mobile Marketing is everywhere. Duh, it’s mobile. And it works. In the past few years, mobile marketing has become not just a craze, but a totally legit marketing channel.