Beauty salons are unique compared to other small business industries, because while they all differ in total budget, the overall level of user satisfaction is generally derived from the quality of employees. That said, While local mom-and-pop shops might lose out to corporate chains in total marketing dollars spent, they can capitalize on people’s unparalleled […]
Mobile usage has been increasing exponentially for years now, and as smartphones and tablets continue to expand in numbers, consumers are shifting their expectations, and wise businesses are adapting to meet them. Perhaps no market is more invested in their mobile devices than college students. In a world of social media, augmented […]
While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don’t adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren’t mobile friendly. 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. […]
The personal computer first launched in the 1980s. Since then, humans have grown as attached to their computers as any invention in history (besides perhaps maybe automobiles, which now contain built-in “desktop” computers). But for the first time in over thirty years, marketers are decreasing their “home-based” spending and redistributing that […]
Today, there is an imaginary competition between print and digital medias. What we do know is that each drives the other, and research consistently shows that there is not only room for print media, there is a need for it.You have surely heard the rumors, the myths, here are the truths: 6 myths about print, […]
….with Tabitha Dave Reimherr Running a salon can be a hairy business— are your current marketing strategies for college students making the cut? Know your roll…. or perm…or color… Defining your niche is the first key to success. I realize that this might sound pretty basic, but not defining a specific […]
The residential rental market is competitive. How do you increase your occupancy rate? How about renter satisfaction and retention? Read it and weep, Weezie. Pretty is as pretty does: Let potential renters see what you look like…on the outside and the inside. Use QR codes in signage, brochures, and advertisements. Link codes […]
In this week’s blog we’re exploring some mobile marketing ideas specific to bars and clubs. You have the ability to turn your slow nights into packed events – easily and inexpensively.
Mobile Marketing is everywhere. Duh, it’s mobile. And it works. In the past few years, mobile marketing has become not just a craze, but a totally legit marketing channel.