Engaging the College Market: Strategies for Standing Out From the Competition and Capturing the Attention and Business of Students

    College students comprise a demographic with major spending power, as evidenced by the 2013-2014 academic school year alone, when an estimated 22 million students in the United States combined to form a $404 billion dollar market. And for businesses targeting the college market, cutting through marketing noise is often an uphill battle. While almost […]