Why Your Business Needs a Mobile Website
Watch how Mobile friendly websites benefit businesses
Dan Stone, Publisher of Study Breaks magazine, demonstrates how he is setting up mobile website for advertisers.
• Mobile devices will pass PCs as the access device of choice in 2013
- Day and Night 365 Media
• 92% of college students use their mobile to search for a business’s contact information every month.
- Study Breaks College Media Mobile Survey
• 70% of college students use their mobile to make purchases every year.
- Study Breaks College Media Mobile Survey
• Over 80% of mobile interactions result in an action (call, visit or purchase).
- Day and Night 365 Media
• 90% of college students use their mobile to search for coupons or deals.
- Study Breaks College Media Mobile Survey
Full websites vs Mobile websites
What makes a great mobile website?
- Your location, phone, hours of operation and contact information are clearly visible
- Less text, more images, slideshows and videos
- Easy ways to share on social networks and with friends
- Current offer or coupon
- Short mobile form
Examples Of How Companies Are Using Custom Mobile Websites
Mobile Coupons and M-commerce (PayPal or credit cards)
Pizza shops can take advantage of the ‘order now’ button as well as mobile coupons to boost sales.
Mobile coupons offer 10x the redemption rate of traditional coupons.
- Perfect for restaurants.
- Coupons are stored on the user’s device, no more coupon clipping.
- Easy to update.
- Can be shared through social media.
- Users can order with just a touch of a button.
Geo Location (store finder)
Gyms and other store front businesses can add Google maps to their mobile site to help increase foot traffic.
Users enjoy the convenience of quickly finding you, which in turn creates more opportunity for more foot traffic into your store.
Lead Generation Forms
Apartment communities can collect contact information to generate leads or build email marketing lists.
Collecting data quick and easy
- Great for housing communities to quickly get tenant feedback.
- Collect emails for your newsletter.
- Create new leads in a mobile friendly form.
Social Sharing
Bars, restaurants and other venues love the social interaction utility of mobile websites.
Instantly connect users with your social networks
- Easy to use widgets allow users to “Like” and follow your social networks with just one touch.
- Users can share content from your mobile site with their friends.
Rich mobile experiences (slide shows, video, intuitive design)
Businesses can display videos and slideshows to features events and products.
Allows users to experience your brand visually
- Perfect for music venues to showcase live performances.
- An interactive way to brand your site with photos, fliers and video.
- Display products, show ‘How to’ videos, give a tour of your facility