Business philosopher Jim Rohn says that, “life and business are like the changing seasons. You cannot change the seasons, but you can change yourself.” For many small business owners (particularly those aimed at the college market), the summer season represents not only a change in weather, but a transformation of the market itself. Students are(…)
These days, most business owners are constantly looking to grow their online presence. Social media/Google/email marketing are effective forms of online promoting, but still remain somewhat limit to marketing to those already stored as friends/followers/email addresses (with the exception of being highly ranked on Google.) So how does one market to new users using the(…)
Most savvy social media enthusiast would agree that Twitter thrives as one of the largest social platforms because of its unique model of personal communication and mass sharing. Athletes, celebrities, and businesses alike can address singular comments, in public, without content getting lost in the flux of a traditional comment box. But limited with 140(…)
For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. Print Advertising(…)
In anticipation of Study Breaks magazine’s post-grad, career-oriented May issue, Study Breaks College Media is searching for two things: -THE NEXT BIG THING: Study Breaks is searching for ambitious, innovative college students with a flair for the entrepreneurial who are, to put it simply, the next big thing! Whether they’re launching an awesome mobile app(…)
Although augmented reality is still a fairly new concept for most print publishers, some of the larger advertisers are jumping at the chance to impress their customers by promoting the cutting-edge technology into their campaigns. Augmented Reality Brief In short, augmented reality is a concept using technology similar to Google(…)
WHAT’S TRENDING IN SOCIAL MEDIA 2013 As social media continues to expand, companies are rethinking different strategic ways to reach potential consumers. However, that doesn’t at all mean that businesses should forego more traditional forms of media, like print, TV and radio. While keeping up with the times is obviously necessary, it’s important that companies(…)
Last month Twitter shook the social media landscape when it launched its new video sharing app Vine. The app allows users to create (in true Twitter fashion) condensed six-second videos, and then share them through the app itself, or post clips onto Twitter and Facebook. Although a video recording app is(…)
What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not(…)
3 New Pinterest Changes Pinterest for Business Pinterest is now officially allowing businesses to use Pinterest for commercial use. Pinterest provides the opportunity to convert an existing account or make a new account for Business for Pinterest. By making a Business account on Pinterest the business will now be able to tell its story through(…)
