Web

College Students’ Spending on Marijuana: Survey Results

College Students’ Spending on Marijuana: Survey Results

Study Breaks College Media teamed up with its sister company, Shweiki Media Printing Company, and surveyed over 500 students on their spending habits. (The full results of this survey can be found here.) One of the questions asked students how much they spend on marijuana. Here are the results…   -16% of students surveyed admit to(…)

College Students’ Spending Habits: Survey Results

College Students’ Spending Habits: Survey Results

Despite the stereotype of the “broke college student”—the young adult who spends so much money on tuition and books that they’re reduced to a diet of ramen and tap water—this demographic actually has a considerable amount of spending power, and many businesses and industries have the potential to capitalize on this valuable consumer base. The(…)

7 Surprising Facts About Today’s College Student

There’s plenty of mysticism surrounding college students and how to best engage with them. Some marketers claim that sex sells, while others rely on a strategic mix of party planning and discount coupon doses. There is a whole wealth of online information available staking claim to the ideas that help move students- and yet still, more(…)

Five Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies

Five Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies

According to Business Insider, by 2020, millennials will be responsible for 30 percent of all retail sales. For small business owners targeting the college demographic as their target customer base, this means it’s more important than ever to look at major brands that are already shifting their strategy to target students on a national level and(…)

10 Tips For Building an Email Database

10 Tips For Building an Email Database

  When doing marketing for a small business, one should always be developing platforms that extend one’s reach and provide opportunity for added revenue. Even in today’s fragmented digital environment, creating an email database is still a reliable, go-to marketing strategy. And although smartphones, tablets, and extended Internet usage have all added an abundance of(…)

Using Social Media Platforms to Reach College Students

Using Social Media Platforms to Reach College Students

  Advertising to the college demographic is an ongoing and often overwhelming process, and while traditional media has always been embraced by small business owners as the backbone of most promotional campaigns, the rise in mobile usage and the expansion of social media has opened the door for marketers to (inexpensively) reach their audience through new(…)

9 Reasons Advertisements Don’t Attract College Students

9 Reasons Advertisements Don’t Attract College Students

  For business owners invested in the college demographic, staying relevant in a constantly shifting market can be difficult, and often marketers turn to advertising to expand their reach and communicate with their target audience. But in an environment where the demographic is easily distracted and constantly being captivated by “the next big thing”—and in(…)

Back-to-School Marketing to College Students

Back-to-School Marketing to College Students

  As finals season begins to wind down and students start the process of shifting into their summer routine, businesses aimed at the college demographic are already planning their marketing strategy for the fall semester According to AdAge, “Back-to-school and back-to-college spending accounts for $84 billion in sales, making it the second-biggest season for retailers. Though that’s(…)

Marketing to College Students: Four Simple Rules

Marketing to College Students: Four Simple Rules

  Approximately 17 million students will enroll in a college course next August. For business owners invested in the college demographic, this means that while their customer base is likely to grow, so is the advertising noise targeting college students likely to increase, as more and more companies clamor to get a piece of this valuable market.(…)

Load More

WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera