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Scary Spending Power: Marketing Halloween Specials to College Students

Scary Spending Power: Marketing Halloween Specials to College Students

The holiday season is upon us, and aside from the usual $417 billion  students spend annually on items such as textbooks, rent and tuition, the upcoming holidays present business owners with a three-month window with even more potential profit. Select niche businesses such as costume stores and haunted houses rely on product uniqueness (and traditional norms) to [...]

Why Small Businesses Need Mobile Websites

Why Small Businesses Need Mobile Websites

Study Breaks College Media is excited to announce that we are now offering a service that will help small businesses build their mobile websites. Why Mobile Websites? Mobile phone usage is exploding. Each year, more and more people are using mobile phones, and those same people are searching where to go eat, where to go bowling, where to [...]

Study Breaks Launches “Best of College” Poll for 2014

Study Breaks Launches “Best of College” Poll for 2014

  Study Breaks–a college life magazine found in five cities in Texas–is excited to announce the launch of their 2014 “Best of College” poll! This annual contest invites students to cast their vote to determine which businesses, groups and individuals in their town will be the recipients of Study Breaks’ version of a readers’ choice award: The [...]

Study Breaks Launches 2014 College Girl Contest!

Study Breaks Launches 2014 College Girl Contest!

Study Breaks–a college life magazine found in five cities in Texas–is excited to open up the search for their 2014 College Cover Girl! This annual contest seeks to find an extraordinary individual with beauty, brains and–of course–an awesome personality, to be on the cover of the January 2015 Hot Body Issue. The submission period runs from August 1st-October 1st, and [...]

College Students’ Spending on Marijuana: Survey Results

College Students’ Spending on Marijuana: Survey Results

Study Breaks College Media teamed up with its sister company, Shweiki Media Printing Company, and surveyed over 500 students on their spending habits. (The full results of this survey can be found here.) One of the questions asked students how much they spend on marijuana. Here are the results…   -16% of students surveyed admit to [...]

College Students’ Spending Habits: Survey Results

College Students’ Spending Habits: Survey Results

Despite the stereotype of the “broke college student”—the young adult who spends so much money on tuition and books that they’re reduced to a diet of ramen and tap water—this demographic actually has a considerable amount of spending power, and many businesses and industries have the potential to capitalize on this valuable consumer base. The [...]

7 Surprising Facts About Today’s College Student

There’s plenty of mysticism surrounding college students and how to best engage with them. Some marketers claim that sex sells, while others rely on a strategic mix of party planning and discount coupon doses. There is a whole wealth of online information available staking claim to the ideas that help move students- and yet still, more [...]

Five Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies

Five Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies

According to Business Insider, by 2020, millennials will be responsible for 30 percent of all retail sales. For small business owners targeting the college demographic as their target customer base, this means it’s more important than ever to look at major brands that are already shifting their strategy to target students on a national level and [...]

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