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Marketing to College Students: Four Simple Rules

Marketing to College Students: Four Simple Rules

  Approximately 17 million students will enroll in a college course next August. Between 2001 and 2011, college enrollment increased 32 percent– from 15.9 million to 21.0 million. For business owners invested in the college demographic, this means that while their customer base is likely to grow, so is the advertising noise targeting college students likely to(…)

How to Market to College Students: Tips Furniture Stores Can Use to Engage With the College Crowd

How to Market to College Students: Tips Furniture Stores Can Use to Engage With the College Crowd

  Selling furniture to college students can often be a difficult and mystifying process for business owners. In a world filled with mark-ups, mark-downs, and overwhelming options, many students just end up going with big-name options like IKEA or resorting to secondhand purchases from Craigslist instead of seeking out local stores. But furniture stores looking(…)

Study Breaks is Searching For Ambitious College Students and the Coolest Companies Hiring Grads

Study Breaks is Searching For Ambitious College Students and the Coolest Companies Hiring Grads

For the second consecutive year, Study Breaks magazine is on the hunt for ambitious college students and awesome employers to feature in the annual career issue. “The Next Big Thing” is the cover story for the May issue of the college life magazine–which is found in five cities in Texas–and will feature students set to be(…)

Summer Marketing Strategies for Outdoor Businesses: Tips for Engaging College Students

Summer Marketing Strategies for Outdoor Businesses: Tips for Engaging College Students

                  As the end of the semester approaches and the weather warms up, it’s finally time for outdoor companies targeting college students to do a hard push and roll out summer marketing strategies. And in a niche market flooded with competing summer activities, often warm-weather based businesses(…)

COLLEGE STUDENTS’ SPENDING HABITS: Study Breaks Releases a Survey

COLLEGE STUDENTS’ SPENDING HABITS: Study Breaks Releases a Survey

Despite the stereotype of the broke college student, working three jobs and surviving on Ramen noodles, there’s no doubt that students have some serious spending power–$404 billion total for the 2013-2014 academic year, to be precise. And while this is valuable information for marketers, what would be even more helpful is knowing where, exactly, this money(…)

Engaging the College Market: Strategies for Standing Out From the Competition and Capturing the Attention and Business of Students

Engaging the College Market: Strategies for Standing Out From the Competition and Capturing the Attention and Business of Students

    College students comprise a demographic with major spending power, as evidenced by the 2013-2014 academic school year alone, when an estimated 22 million students in the United States combined to form a $404 billion dollar market. And for businesses targeting the college market, cutting through marketing noise is often an uphill battle. While almost(…)

How to Stay Engaged With the College Market This Summer

How to Stay Engaged With the College Market This Summer

      The summer months can be known as a make-or-break time of the year for many businesses invested in the college market. In addition to the inevitable shrinking of one’s target market as students leave campus and—in many cases—the city, it’s also a time where new businesses are moving in, existing students are(…)

College Graduation Marketing Strategies: Must-Know Tips for Targeting Graduating College Students

College Graduation Marketing Strategies: Must-Know Tips for Targeting Graduating College Students

  Few events are as exciting and rewarding as college graduation. It’s a time where emotions are high, friendships are transformed, and students are simultaneously celebrating the end of their college experience and the beginning of the rest of their lives. But as exciting as it is for students, their friends and family, it’s just(…)

Marketing Swimwear to College Students

Marketing Swimwear to College Students

    As the polar vortex dissolves into the heat of spring and summer, students everywhere will be shedding off unwanted layers and gearing up for a semester of pool parties and water-based excursions—for which, naturally, they’ll need some stylish swimwear. Retailers and designers both large and small—especially those targeting college students—will consequently switch gears,(…)

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