Trends

4 Ways Small Businesses Can Engage College Students

College students can be an important piece of the puzzle to any small business. They are quickly becoming a core demographic that can help grow and expand your company. But how do you engage this every changing population? In this article, you will learn 4 ways to speak to college students that will help benefit [...]

Study Breaks Roundtable: How to Market to the Greeks

Study Breaks Roundtable: How to Market to the Greeks

  Greek life is a tradition as historic and orthodox as college itself. What used to be classified as a symbol of one’s wealth and/or elevated social status is now generally practiced as a life lesson in tradition, friendship, and the collegiate experience. To most small businesses aimed at the college market, the Greeks represent [...]

Google Glass: Trend or Foe

Google Glass: Trend or Foe

  As we approach the mid-point of 2013, marketers know one thing for sure- the landscape is quickly changing. Print ads are dissolving into video thanks to augmented reality. Social media is constantly updating and adding new features (along with new social sites.) And still email marketing and door-to-door flyers hold strong onto their niche of [...]

Print Advertising and Small Business

Print Advertising and Small Business

      For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is.   Print Advertising [...]

Mobile Breakdown

Mobile Breakdown

    While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don’t adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren’t mobile friendly. 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. [...]

Mobile Marketing Take-Over

Mobile Marketing Take-Over

        The personal computer first launched in the 1980s. Since then, humans have grown as attached to their computers as any invention in history (besides perhaps maybe automobiles, which now contain built-in “desktop” computers). But for the first time in over thirty years, marketers are decreasing their “home-based” spending and redistributing that [...]

Tips to Increase Email Marketing ROI

Tips to Increase Email Marketing ROI

    Email marketing is one of the most effective and widely-used online marketing strategies a business today can implement. It is relatively cheap, uniquely personal, and directly affects a businesses’ core target market. But with spam and social media clouding users attention, how do business owners optimize their email marketing technologies to provide the [...]

What Is Augmented Reality and Why is it a Must Do for Publishers?

What Is Augmented Reality and Why is it a Must Do for Publishers?

What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not [...]

New Updates from Pinterest for Businesses

New Updates from Pinterest for Businesses

  3 New Pinterest Changes   Pinterest for Business Pinterest is now officially allowing businesses to use Pinterest for commercial use. Pinterest provides the opportunity to convert an existing account or make a new account for Business for Pinterest. By making a Business account on Pinterest the business will now be able to tell its story through [...]

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