As we approach the mid-point of 2013, marketers know one thing for sure- the landscape is quickly changing. Print ads are dissolving into video thanks to augmented reality. Social media is constantly updating and adding new features (along with new social sites.) And still email marketing and door-to-door flyers hold strong onto their niche of(…)
For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. Print Advertising(…)
While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don’t adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren’t mobile friendly. 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites.(…)
The personal computer first launched in the 1980s. Since then, humans have grown as attached to their computers as any invention in history (besides perhaps maybe automobiles, which now contain built-in “desktop” computers). But for the first time in over thirty years, marketers are decreasing their “home-based” spending and redistributing that(…)
Email marketing is one of the most effective and widely-used online marketing strategies a business today can implement. It is relatively cheap, uniquely personal, and directly affects a businesses’ core target market. But with spam and social media clouding users attention, how do business owners optimize their email marketing technologies to provide the(…)
What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not(…)
3 New Pinterest Changes Pinterest for Business Pinterest is now officially allowing businesses to use Pinterest for commercial use. Pinterest provides the opportunity to convert an existing account or make a new account for Business for Pinterest. By making a Business account on Pinterest the business will now be able to tell its story through(…)
Millennial’s Power over the Food Industry Who Are the Millennials? Millennials were born between the years of 1981 and 2000. They also are known as Generation Y. Digital media such as Facebook, YouTube, Google and Wikipedia are everyday parts of Millennial’s lives. (Pew Research Center) Among the 1,933 Millennials surveyed for the report, 47 percent are full-time students,(…)
Custom Tab Images People’s attention is usually caught by bright colors and appealing imagery. Take advantage of custom tab images on Facebook to catch clients and consumers attention. Facebook fan pages are a great way to grow a business and get easily accessibly information to the public. When a customer likes a business’s page, it allows(…)
5 Tips For Using Facebook Timelines Like it or not, the way people view your Facebook page has changed- probably forever. Businesses have no choice for to adapt. And if you want to use Facebook to increase sales and brand awareness, you are going to have to get creative. These five tips will help you(…)
