As we approach the mid-point of 2013, marketers know one thing for sure- the landscape is quickly changing. Print ads are dissolving into video thanks to augmented reality. Social media is constantly updating and adding new features (along with new social sites.) And still email marketing and door-to-door flyers hold strong onto their niche of(…)
These days, most business owners are constantly looking to grow their online presence. Social media/Google/email marketing are effective forms of online promoting, but still remain somewhat limit to marketing to those already stored as friends/followers/email addresses (with the exception of being highly ranked on Google.) So how does one market to new users using the(…)
LinkedIn is widely recognized as the world’s largest business networking site. Members from across the globe can connect with current business contacts, keep in touch with past coworkers, and seek information regarding future employment. Since LinkedIn is generally viewed as an online portfolio, profile optimization is more influential on “real life” happenings than other social(…)
As Facebook continues to grow and develop as a social media dynasty, any changes the company decides to implement effects marketers just as hard as its 1.06 billion users. Thats why Study Breaks was particularly interested when we heard news about Facebook unveiling a new News Feed view. Among the changes include a larger more aesthetically(…)
A benchmark study conducted by MPA on the relationship between social media platforms and magazine media readers (18- to 34-year-old age category) confirms that “social media enhances consumption of and engagement with magazine content,” according to Chris Kevorkian, MPA’s chief marketing and digital officer. The study, dubbed “Magazine Readers Are Social,” investigates the way social media users(…)
Email marketing is one of the most effective and widely-used online marketing strategies a business today can implement. It is relatively cheap, uniquely personal, and directly affects a businesses’ core target market. But with spam and social media clouding users attention, how do business owners optimize their email marketing technologies to provide the(…)
Last month Twitter shook the social media landscape when it launched its new video sharing app Vine. The app allows users to create (in true Twitter fashion) condensed six-second videos, and then share them through the app itself, or post clips onto Twitter and Facebook. Although a video recording app is(…)
As Facebook continues to shape modern marketing, any redesign the company pursues in its interface directly affects the look of most local businesses’ favorite branding device. As a business owner, all updates Facebook launches (however miniscule) need to be taken into account if efficient use is to remain at a high level. Naturally, Study Breaks(…)
3 New Pinterest Changes Pinterest for Business Pinterest is now officially allowing businesses to use Pinterest for commercial use. Pinterest provides the opportunity to convert an existing account or make a new account for Business for Pinterest. By making a Business account on Pinterest the business will now be able to tell its story through(…)
Custom Tab Images People’s attention is usually caught by bright colors and appealing imagery. Take advantage of custom tab images on Facebook to catch clients and consumers attention. Facebook fan pages are a great way to grow a business and get easily accessibly information to the public. When a customer likes a business’s page, it allows(…)
