Social

Social Media Statistics: How College Students Are Using Social Networking

Social Media Statistics: How College Students Are Using Social Networking

  It’s undeniable that social media is an integral part of most college students’ lives—whether they’re tweeting about the latest campus scandal (or Polar Vortex-induced snow day), posting albums from their Spring Break trip on Facebook, enhancing their LinkedIn profiles before graduation, or simply Instagramming their latest dining hall feast. But as fun and often(…)

College Marketing: Outdoor Businesses Discuss How they are Reaching the College Demographic

College Marketing: Outdoor Businesses Discuss How they are Reaching the College Demographic

In the ongoing months of summer; students will moving in and out of town, travelers will venture towards various destinations, and Study Breaks’ Daniel Stone will be working hard to connect local businesses with the college market. Marketingforecast.com reported in a recent article that more than 20 million college students nation-wide exert about $417 billion in spending power.(…)

Google Glass: Trend or Foe

Google Glass: Trend or Foe

  As we approach the mid-point of 2013, marketers know one thing for sure- the landscape is quickly changing. Print ads are dissolving into video thanks to augmented reality. Social media is constantly updating and adding new features (along with new social sites.) And still email marketing and door-to-door flyers hold strong onto their niche of(…)

Building a Database Through Contests

Building a Database Through Contests

These days, most business owners are constantly looking to grow their online presence. Social media/Google/email marketing are effective forms of online promoting, but still remain somewhat limit to marketing to those already stored as friends/followers/email addresses (with the exception of being highly ranked on Google.) So how does one market to new users using the(…)

LinkedIn Profile Optimization

LinkedIn Profile Optimization

LinkedIn is widely recognized as the world’s largest business networking site. Members from across the globe can connect with current business contacts, keep in touch with past coworkers, and seek information regarding future employment. Since LinkedIn is generally viewed as an online portfolio, profile optimization is more influential on “real life” happenings than other social(…)

MPA Study Associates Social Media Engagement with Magazine Readership

MPA Study Associates Social Media Engagement with Magazine Readership

A benchmark study conducted by MPA on the relationship between social media platforms and magazine media readers (18- to 34-year-old age category) confirms that “social media enhances consumption of and engagement with magazine content,” according to Chris Kevorkian, MPA’s chief marketing and digital officer. The study, dubbed “Magazine Readers Are Social,” investigates the way social media users(…)

Tips to Increase Email Marketing ROI

Tips to Increase Email Marketing ROI

    Email marketing is one of the most effective and widely-used online marketing strategies a business today can implement. It is relatively cheap, uniquely personal, and directly affects a businesses’ core target market. But with spam and social media clouding users attention, how do business owners optimize their email marketing technologies to provide the(…)

Twitter’s New App Vine “Makes a Scene”

Twitter’s New App Vine “Makes a Scene”

          Last month Twitter shook the social media landscape when it launched its new video sharing app Vine. The app allows users to create (in true Twitter fashion) condensed six-second videos, and then share them through the app itself, or post clips onto Twitter and Facebook. Although a video recording app is(…)

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