After surveying 387 college students, Study Breaks College Media–in conjunction with its parent company, Shweiki Media, has officially put to death the recently popular assertion that print is dead. Results indicate, actually, that this “print is dead” claim couldn’t be further from the truth. It turns out students are not only reading magazines–and sharing them(…)
For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. Print Advertising(…)
Although augmented reality is still a fairly new concept for most print publishers, some of the larger advertisers are jumping at the chance to impress their customers by promoting the cutting-edge technology into their campaigns. Augmented Reality Brief In short, augmented reality is a concept using technology similar to Google(…)
A benchmark study conducted by MPA on the relationship between social media platforms and magazine media readers (18- to 34-year-old age category) confirms that “social media enhances consumption of and engagement with magazine content,” according to Chris Kevorkian, MPA’s chief marketing and digital officer. The study, dubbed “Magazine Readers Are Social,” investigates the way social media users(…)
What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not(…)
Study Breaks College Media Student Mobile Survey Study Breaks College Media conducted a survey of 689 students to examine how students interact with mobile devices, specifically smart phones, in relation to personal use and accessing businesses.The survey was conducted via social media platforms and the Study Breaks website from the end of August through the(…)
Smart phone use and students go hand and hand. A person looks at their phone 150 times a day (TechCentral) It’s safe to say college students probably look at their phones at LEAST two times that much. Study Breaks College Media conducted a survey to see their habits and interactions with their phones. This data(…)
Smart Phones Connect Students and Businesses Student’s Interaction with Smart Phones Should be Recognized as a Good Opportunity for Mobile Marketing Mobile phones are becoming as common as clothing. A person wouldn’t leave the house without a shirt on, similarly no one leaves without their cell phone. “1.2 billion smartphones will enter the market over(…)
Webex Printing Tutorials If you are looking to learn how to do something in relation to small business, webex tutorials are where to find the best information. Webex printing tutorials will teach you the ins and outs of printing and the printing business. Sometimes we can’t know everything so with the help of webex, business(…)
Hassle-Free Printing Hassle-Free Printing is the only acceptable kind of printing. If you have a business that is thriving, the last thing you want, as a business owner is any kind of hassle. Businesses are incredibly demanding, so finding a company to trust with your printing can be a huge weight off your shoulders. Hassle-free printing(…)
