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College Marketing: Outdoor Businesses Discuss How they are Reaching the College Demographic

College Marketing: Outdoor Businesses Discuss How they are Reaching the College Demographic

In the ongoing months of summer; students will moving in and out of town, travelers will venture towards various destinations, and Study Breaks’ Daniel Stone will be working hard to connect local businesses with the college market. Marketingforecast.com reported in a recent article that more than 20 million college students nation-wide exert about $417 billion in spending power.(…)

SURVEY SAYS: COLLEGE STUDENTS LOVE MAGAZINES MORE THAN EVER!

SURVEY SAYS: COLLEGE STUDENTS LOVE MAGAZINES MORE THAN EVER!

After surveying 387 college students, Study Breaks College Media–in conjunction with its parent company, Shweiki Media, has officially put to death the recently popular assertion that print is dead. Results indicate, actually, that this “print is dead” claim couldn’t be further from the truth. It turns out students are not only reading magazines–and sharing them(…)

Print Advertising and Small Business

Print Advertising and Small Business

      For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is.   Print Advertising(…)

Augmented Reality Reconstructs Print

Augmented Reality Reconstructs Print

          Although augmented reality is still a fairly new concept for most print publishers, some of the larger advertisers are jumping at the chance to impress their customers by promoting the cutting-edge technology into their campaigns.   Augmented Reality Brief In short, augmented reality is a concept using technology similar to  Google(…)

MPA Study Associates Social Media Engagement with Magazine Readership

MPA Study Associates Social Media Engagement with Magazine Readership

A benchmark study conducted by MPA on the relationship between social media platforms and magazine media readers (18- to 34-year-old age category) confirms that “social media enhances consumption of and engagement with magazine content,” according to Chris Kevorkian, MPA’s chief marketing and digital officer. The study, dubbed “Magazine Readers Are Social,” investigates the way social media users(…)

What Is Augmented Reality and Why is it a Must Do for Publishers?

What Is Augmented Reality and Why is it a Must Do for Publishers?

What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not(…)

Mobile Survey Overview

Mobile Survey Overview

Study Breaks College Media Student Mobile Survey Study Breaks College Media conducted a survey of 689 students to examine how students interact with mobile devices, specifically smart phones, in relation to personal use and accessing businesses.The survey was conducted via social media platforms and the Study Breaks website from the end of August through the(…)

How Mobile Devices Connect Students with Businesses

How Mobile Devices Connect Students with Businesses

Smart Phones Connect Students and Businesses Student’s Interaction with Smart Phones Should be Recognized as a Good Opportunity for Mobile Marketing Mobile phones are becoming as common as clothing. A person wouldn’t leave the house without a shirt on, similarly no one leaves without their cell phone. “1.2 billion smartphones will enter the market over(…)

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