Mobile

Mobile Loyalty Reward Programs

Mobile Loyalty Reward Programs

Why you should consider a mobile loyalty program for you business According to research done by QR for Business, consumers want loyalty programs and spending is proven to be higher with loyalty programs. 47% of consumers wish more stores offered mobile apps to collect and redeem loyalty points. 47% would choose to shop at a store [...]

Mobile Breakdown

Mobile Breakdown

    While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don’t adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren’t mobile friendly. 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. [...]

Augmented Reality Reconstructs Print

Augmented Reality Reconstructs Print

          Although augmented reality is still a fairly new concept for most print publishers, some of the larger advertisers are jumping at the chance to impress their customers by promoting the cutting-edge technology into their campaigns.   Augmented Reality Brief In short, augmented reality is a concept using technology similar to  Google [...]

Mobile Marketing Take-Over

Mobile Marketing Take-Over

        The personal computer first launched in the 1980s. Since then, humans have grown as attached to their computers as any invention in history (besides perhaps maybe automobiles, which now contain built-in “desktop” computers). But for the first time in over thirty years, marketers are decreasing their “home-based” spending and redistributing that [...]

Twitter’s New App Vine “Makes a Scene”

Twitter’s New App Vine “Makes a Scene”

          Last month Twitter shook the social media landscape when it launched its new video sharing app Vine. The app allows users to create (in true Twitter fashion) condensed six-second videos, and then share them through the app itself, or post clips onto Twitter and Facebook. Although a video recording app is [...]

What Is Augmented Reality and Why is it a Must Do for Publishers?

What Is Augmented Reality and Why is it a Must Do for Publishers?

What is Augmented Reality? Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not [...]

Mobile Survey Overview

Mobile Survey Overview

Study Breaks College Media Student Mobile Survey Study Breaks College Media conducted a survey of 689 students to examine how students interact with mobile devices, specifically smart phones, in relation to personal use and accessing businesses.The survey was conducted via social media platforms and the Study Breaks website from the end of August through the [...]

How Mobile Devices Connect Students with Businesses

How Mobile Devices Connect Students with Businesses

Smart Phones Connect Students and Businesses Student’s Interaction with Smart Phones Should be Recognized as a Good Opportunity for Mobile Marketing Mobile phones are becoming as common as clothing. A person wouldn’t leave the house without a shirt on, similarly no one leaves without their cell phone. “1.2 billion smartphones will enter the market over [...]

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