Despite the stereotype of the broke college student, working three jobs and surviving on Ramen noodles, there’s no doubt that students have some serious spending power–$404 billion total for the 2013-2014 academic year, to be precise.
And while this is valuable information for marketers, what would be even more helpful is knowing where, exactly, this money is going. What is 404 BILLION dollars being spent on? Study Breaks wanted to find out and teamed up with its sister company, Shweiki Media, to launch a survey designed to determine how much students are spending on what. From basic living expenses (think rent, groceries and gas) to fashion, electronics, alcohol and even marijuana, the survey aims to discover where marketers can count on students spending their money.
The full survey can be found here. We look forward to sharing the results.