While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don’t adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren’t mobile friendly. 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites.
Mobile Site Advantages
Although consumers are quick to judge businesses lacking a mobile site, the same study shows that they appreciate those who cater to their smartphone experience.
- When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
- 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
Mobile Site Search
Perhaps the most convincing data harnessed from the study is that concerning repeat users.
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
- 79% of people who don’t like what they find on one site will go back and search for another site
- 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly
In today’s modern era, consumers expect businesses to be actively keeping up with technological innovation. Those who fail to digitally mature, fall behind defeated from a loss of credibility. Constructing a mobile-friendly site isn’t just a decision based on interface, but instead it persists as an investment in brand, loyalty, and general user impressiveness.
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
- Global mobile data traffic grew 70% in 2012
- Average smartphone usage grew 81% in 2012