LinkedIn Profile Optimization

LinkedIn is widely recognized as the world’s largest business networking site. Members from across the globe can connect with current business contacts, keep in touch with past coworkers, and seek information regarding future employment. Since LinkedIn is generally viewed as an online portfolio, profile optimization is more influential on “real life” happenings than other social sites (as one is virtually building an online business card). Check out the helpful hints below and, for more information, check out this webinar now!


Here are some tips for those looking to brush up on their profile basics:


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LinkedIn: online business card



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The average LinkedIn user is over forty years-old and earns approximately 100k a year. This is important data to know when creating ones own personal profile, because it gives the user an idea of (1) what the majority of users’ pages might look like (thus giving the creator a status quo template to build on) and (2) it supplies the user with an accurate estimation of the demographic profile of their LinkedIn peers (providing him/her with a basic understanding of how to conduct himself/herself conversationally online).


Because of the business implications LinkedIn thrives on, one could equate a personal profile to an online business card (as it essentially tells the story of both who you are and what you do).  

LinkedIn Profile details

1- Have a photo headshot (as opposed to logo, third-party picture, ect.) Choosing a smiling (or generally in a good mood) profile picture is important, as in most cases this is the first impression a potential business client will have of you.

2- Married females should highlight their middle name between their current first and last (so users who knew them pre-marriage can still link up)

3- Build an informal headline. A headline is a space consisting of 120 characters to promote individual job titles and a short description of one’s unique personality. The more informative headline the better. Someone searching for a specific contact wants a clear picture of who they are looking for and why.

4- LinkedIn Summary

The summary is both the most important section of the LinkedIn profile, and where most users find themselves gone astray. “Most summaries dont have anything in it,” social media expert Kevin Knebl explains. “Don’t leave money on the table. This is where you have the most real estate to explain who you are and what about you adds value.” Knebl suggests uploading a client testimonial or self-shot promotional video in the allotted space. “Most people don’t know that this space exists. If you as a LinkedIn marketer can add value in the form of a YouTube channel or promotional video, that could be the difference in you winning potential business.”