As Facebook continues to grow and develop as a social media dynasty, any changes the company decides to implement effects marketers just as hard as its 1.06 billion users. Thats why Study Breaks was particularly interested when we heard news about Facebook unveiling a new News Feed view. Among the changes include a larger more aesthetically pleasing News Feed space itself (designed to enhance the look of photos and videos), a smaller right and left-hand column to allow for the extra space, and a “sub feed” tab that exclusively features stories from selected friends and subscribers.
Other changes you can expect
- Facebook seems to have actively embraced marketers by allowing access towards streamlining designs across desktop and mobile forums. This change will enhance marketer’s messages, as they will no longer have to worry about the look of their content across multiple viewing avenues.
- When a group likes or views a business page, now the cover photo of that business will appear in the News Feed as well. Businesses’ without an engaging cover photo could lose out to well graphic’ed competitors in terms of an overall viewing experience.
- Any business looking to promote a news story about a single topic will now be bundled in a “trending” thumbnail umbrella in the News Feed. Thus it may now be more advantageous to reach a target audience by sharing trending rather than outlier stories.
Probably the most radical change to the new News Feed includes newly developed “sub-feed” tabs. Sub-feeds allow users to distinguish what content appears on their News Feed by dividing content into different “sub categories.” Instead of friend and marketing content appearing under one classification, the user can distinguish if he/she wants to see content authored by friends only, all image content (in a nod to Instagram), music only updates, and even choose content only from their favorite brands/celebrities. While the new sub-feeds undoubtedly divide marketer’s content message, it could serve as an ally as users break up unwanted noise and actually choose content they use and trust.