It’s indisputable that social media is a huge part of college students’ lives. Whether they’re uploading pictures of their food (or the ever-too-common “selfies”) to Instagram, checking into the movies, gym or bar on Facebook (it only counts as a good time if it’s recorded on social media!), or tweeting their every move, it seems the virtual world is nearly as important to this demographic as the real one.
But there are certain questions about social media for which answers would not just be interesting, but potentially profitable for businesses as well. For example, which social media platform is the most popular? Are promotions and ads annoying or sometimes useful? Does the average student spend most of their time on Facebook in the morning, in the afternoon or at night? To have the answers to these questions answered would help businesses understand the habits of students and develop a strategy for online marketing and sales best suited for great reachability and potential profits among this coveted demographic.
That’s why Study Breaks, a leading college media entertainment company, has teamed up withCampus2Careers on a survey designed to investigate the social media habits of college students–from what social media platforms they’re using most and when they’re using them, to how they feel about promotions, whether they make purchases through social media, and more.
The 14-question survey is dubbed College Students and Social Media, and of those who fill it out, one lucky winner will be selected and awarded two wristbands for the popular Austin festival, Fun Fun Fun Fest. This provides incentive that Study Breaks is sure will create a high response.
Click here to check out the survey. We can’t wait to share the results!