5 Tools to Help Improve Print Ad and Website Design

With the evolution of technology has come serious development in the design world. Innovative tech icon Steve Jobs was famously one of the first to embrace design as a crucial element in the success of his tech products. Of course, others have invariably followed suit and today we look at design (particularly graphic) as an extension of the business itself. Fortunately for those business owners still stuck in 2008, we’ve gathered a list of five design tools built to enhance the look of one’s print advertisements and web design graphics.

 

Kuler

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Kuler is an app built by Adobe and designed for iPhone that allows one use their camera phone to capture and edit color palettes. Once one snaps a picture, Kuler allows them to either extract color from the image itself or insert an alternative color selection from their color wheel. The result is a vibrant, enhanced photo that can be synced with graphic design tools such as Illustrator, InDesign and Photoshop.

GIF Images

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GIF images are one of the more popular forms of media emerging on websites today. Not only are GIFs aesthetically more pleasing than a still photo, they are proven to enhance click-through rates and even improve social sharing statistics. Plus, GIF creation companies such as Cinegif now provide a platform for any business owner to easily upgrade their web design with a beautifully flowing online  image.

 

Google Rich Snippets

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While Google Snippets do little to enhance the overall design of one’s site, their addition drastically revamps a business’s initial credibility. To pretend that one is relevant without Google-backing suggests a large misunderstanding of their audience, and quite possibly some Microsoft-Bing brainwashing. Not only do Google Snippets feed one’s site with more viewers; users consistently take the site more seriously after recognizing the mutual link.

Augmented Reality

 

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It’s no secret that Study Breaks loves everything about augmented reality. AR parallels all the positive GIF attributes for the web, and brings them to the print medium. It’s cutting-edge, expanding in popularity, and will eventually persevere as the societal norm. Its aesthetic charm and technological upside makes AR a go-to tool for any business invested in print advertising.

Lorempixel

 

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Lorempixel is a great tool for web designers who need to fill a specifically sized space on their page. The (free) tool features a vast databank of pictures ranging in sizes from multiple categories. Lorempixel’s value relies on serving as a placeholder allowing one to fill the space that needs to be filled with a quality photo (random or selected), and even add custom text on the selected picture itself.

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