College students can be an important piece of the puzzle to any small business. They are quickly becoming a core demographic that can help grow and expand your company. But how do you engage this every changing population? In this article, you will learn 4 ways to speak to college students that will help benefit and grow your small business.
1. Growing your social media presence
With the millennials today, social media has become a important part of their lives and college students make up a huge part of that generation. They spend their free time on Twitter, Facebook, Instagram and a plethora of other social media sites. Creating a Twitter or Facebook account for your business is the first step to reaching college students, but maintaining it is even more important. With sites like Facebook and Twitter, you can advertise with them directly to help your page or account pop up on people’s social media feed. But getting the word out is just one step of the battle. You have to also make your site attractive enough to not only bring viewers, but also keep them coming back. Facebook customization and other tools can keep your sites looking good enough that traffic will keep on coming.
2. Easy-to-use mobile websites
Today’s college student uses their mobile device for more than just texting. They use it to play games, read books and even search the web. Which is why when you build a website for your small business, it is also important to keep your mobile website in mind. It may not seem that essential, but since a mobile and computer website operates so differently, it is key to consider both when thinking about your online presence. Creating a easy-to-use mobile website is crucial when trying to reach the college student population.
3. Interactive sweepstakes and giveaways
Nothing draws a crowd to your small business more than a sweepstakes or giveaways. But drawing college kids in means tailoring these events to them. For example, instead of making people come into your place of business to apply for a sweepstake or giveaway, let them apply through your Facebook page or your website. Also making the prizes simple, like gift cards to your small business, will help spread the word and encourage people to keep coming back.
4. College publications
Advertising is an important part of any business model and when is comes to engaging the college demographic, there is no better way to reach them than through college publications. College magazines are all over campuses and an easy way to reach the students. Also you don’t have to simply advertise your business, but also put coupons designed especially for students in the publications as well to help draw them to your company.
Hopefully these tips help you engage with the college population to help grow your small business. Good luck in your future business endeavors!