New Updates from Pinterest for Businesses

 

3 New Pinterest Changes

 

Pinterest for Business

Pinterest is now officially allowing businesses to use Pinterest for commercial use. Pinterest provides the opportunity to convert an existing account or make a new account for Business for Pinterest. By making a Business account on Pinterest the business will now be able to tell its story through visuals, build a community, and have specific to the business traffic sent to the account.

 

Pinterest provides popular business’ case studies and testimonials for its new business accounts. Click on the links below to read the case studies:

  1. Allrecipes
  2. Etsy
  3. Jetsetter
  4. Organized Interiors
  5. Petplan

 

 

 Secret Boards

Secret boards are a new feature that allows a user to create up to three private boards. Secret boards can be viewed by just the creator, or the creator may invite other users to join as contributors. Secret boards can be used by businesses to work on a project that isn’t ready to be  shared with the public. All pins are private and cannot be viewed by other users unless they are granted access by the board owner. The secret boards are located at the bottom of the board page. Greenhouse Media Group provides three specific examples of how Secret Boards can be used for Publishers:

  1. As an editorial brainstorming tool – a place to keep photo-shoot inspiration, feature ideas, redesign inspiration, food styling and recipes, cover ideas.
  2. A place readers could be invited to pin with the editorial teams to show what they’re interested in (future story ideas, coverlines) or perhaps the reader pins could be shared on the main board once edited or approved.
  3. Create a mood-board for advertisers as part of a creative brief or as part of a focus group where the publisher can visualise what the ideal customer might wear, do, eat and even live – excellent tool for launches and relaunches where the publisher is communicating a vision.

Example of Secret Board

Website  Verification

Now pinners/customers will be able to be sure they are interacting with actual and verified the business they wanted to interact with. Users have less of a chance of being scammed by poser businesses and will be more trusting towards the company if it is verified. Users will see a tick next to the company’s web address so they know the pin they click on is from a safe, verified site.

The red check symbolizes a verified Pinterest Business Account

 

 

To read more about Pinterest in relation to business click here.

For more information on publishing and magazine printing click here.

 

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