A person looks at their phone 150 times a day (TechCentral) It’s safe to say college students probably look at their phones at LEAST two times that much. Study Breaks College Media conducted a survey to see their habits and interactions with their phones. This data is beneficial when discussing marketing and advertising to students considering the medium they will most likely see businesses and advertisements on are on the screens of their phones.
Mobile Survey Results
How often do you use your mobile to check/compose email?
How often do you use your mobile for school-related tasks (checking Blackboard, class schedules, school email etc.)?
How often do you go somewhere without your cell phone?
Besides talking and texting, what do you use your phone for most often?
How likely are you to read a digital magazine on your mobile device?
What type of cell phone do you own?
How many texts do you send and receive on an average day?
To read about the survey Study Breaks College Media conducted in regards to students interaction with with businesses from their mobile devices click here.
To ready the Student Mobile Survey Overview click here.
To read about the idea behind conducting the survey click here.