So you have a Facebook, Twitter and maybe even a LinkedIn profile. however your profiles give very little to no real value to us as a viewer or stumbler. Your content is basically you pushing out a bunch of deals and promotions in regards to your product and service, and there’s no engagement with your audience. You may think Twitter is a waste of time and may even think that it’s useless following people since they haven’t even followed you back right?
Well, if this sounds like you then set back for a minute because i’m about to hit you with a few more excuses that you may have made for your self.
Social Media is a fad
Fad? What fad? This isn’t MySpace; this is a revolution in the way we build relationships, gain trust, become experts in our markets and convert Tweets, Posts, & Status Updates into conversations that will lead to dollar signs, referrals and your business succeeding in this competitive economy where everyone’s already going digital. More than 850 Million users on Facebook alone, and Twitter has over 100 Million users who are all active daily. This clearly states the change in how our era is now communicating, learning, and conducting business.
Me too! that’s why my account is secured, and I only share the information, photos, and everything else that I feel people should know about me. I change my password every quarter and follow advice from the sites that I am apart of. Be smart about your private information; using your birthday for example is more common of a password than anything else and guess what? It’s the dumbest thing you can do on the internet. I follow the big guys on all social platforms, not only because of the content that they shar,e but because they are always sharing informative insights in regards to security settings and safe Internet practices. Be smart–this is the Internet after all.
Plain and simple, only use social networks that you feel you would be able to handle. The worse things a brand can do are sign up for a social network and disappear because he/she/they have no idea how to use it efficiently. I use almost everything that is trending and has a huge audience, but that’s because I have been using these since the MySpace days. As a business or brand that is just getting the feel of this digital world, I suggest using a couple of the most useful platforms such as Facebook, Twitter, YouTube, and some sort of blogging platform such as Google Blogger or WordPress. Content is King but Marketing is Queen.
When twitter first rolled out in 2006 I was like, “This is so pointless, who wants to hear about what someone ate or lunch?” Then I realized how many huge businesses were building networks and creating revenue from engaging with potential customers on this social platform. Thanks to sites such as www.MeetUp.com, there are tons of inexpensive if not free seminars and meet & greets.
My type of customers aren’t on social media sites
It’s funny you say that, because my grandmother who is 78-years-old just signed up for Facebook. LinkedIn has more than 200 million active users alone, and these folks range from college students to CEO’s of top Fortune 50 companies. I got my job through social media channels. Don’t be the person who misses the opportunity of reaching a potential client. Here is a note to write down: “Your customers live on social media sites and it’s only growing.”
Ahhh yes, the good ol’ thrown-around term, ROI. I love how people always ask that question. A Return On Investment in social media is just a return on your social media goals. For example: Lets say your goal is to drive sales. Well in this case, your return would be the number of sales that you can associate with the social media campaign.
I don’t even know what to say, in all honesty
Social media shouldn’t be thought of as a place where you just talk, talk, and talk. Social media should be used as a listening tool. Sales people always forget the most important point of a sale is listening. With tools such as Twitter, you can literally have a list of key words that pertain to your products and services so that you can keep tabs on what people may be looking for over the social network. Listening to what people are saying is the only way you can genuinely build a connection with a stranger over the Internet and across the globe. Engage. Don’t just go in for the kill. Learn to be of service, and the sale will come organically.
I can’t tell ya how often I’ve heard current clients say this. You’re running a business. If you can’t make time to market your business and build relationships with potential clients on something as simple as Facebook or Twitter, then I wish you luck sitting behind the desk, hoping that the phone will ring or someone will walk in your store. You have to take advantage of every marketing vehicle available, and with social media being FREE, you can’t afford to NOT HAVE A PRESENCE. (NO EXCUSES!)It doesn’t matter if you’re a doctor, lawyer, politician or even a high school student, the majority of America is on social media sites, and if you’re not out there, you will have a bigger challenge in the next five years when absolutely everyone has caught on except you and now your business isn’t even considered a competitor. With a large array of social management tools, you can basically schedule your whole week with automated customized tweets and status updates. Remember–just because you go to bed at 8 pm, it doesn’t mean that facebook shuts down its service hours.
For more information on reaching college students give us a call! We look forward to speaking with you! 512.480.0893