1. Pages are public.
Most of Facebook is behind a log-in, preventing search engines from indexing. However, some fan pages are not behind a log-in and thus search engines CAN index the page. Hopefully, people will stumble upon the result in SERPs, visit the Facebook page and then get to your site via the link. (See reason #2.)
2. Pages include links
Because pages are public, you can get some nice Facebook.com link credit. You can’t use the anchor text, but hey–it’s free.
3. Send “updates to fans”
One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users.
4. You control the page
Making the page before a fan or competitor does is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.
5. News feed
When someone joins a fan page, it’s published on their news feed for all to read (unless they’ve turned this off). It makes someone joining your fan page somewhat viral.
6. It’s free and easy
For more information on reaching college students give us a call! We look forward to speaking with you! 512.480.0893