What is Social Media?
Social Media is simply a form of media that can be marketed to many different audiences by way of social platforms. (Examples: Facebook, Twitter, LinkedIn, Google+, Blogs, YouTube, etc.) What makes it social media is the fact that it’s just that–social. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many). To make it simple, it’s people talking, engaging, and communicating locally but with the power to affect and reach globally.
So how do I get out there and leverage these networks for my company or brand?
Everyone has many methods of engaging with people. However, in reality there are only five simple things you need to be doing in the beginning and in the end.
1) Look: Get out there on social platforms and look for customers, clients and people that may be interested in your product, services, or info.
2) Listen: Use lists on sites such as Twitter and Facebook to position your audience in categories so you can get out there and listen to what they are talking about and what they’re interested in at that point of the day. If someone is talking badly about your company, don’t fire back; instead address them and take the criticism for what it’s worth. Become a problem resolver, and you can quickly change people’s opinions in a positive way. Use sites such as Google Alerts to know what’s being said about you or your brand on the net.
3) Engage: In order to build any type of relationship, you have to engage. Social and networking isn’t hard if you’re fine with walking into a party and making the effort of shaking everyone’s hand and just saying hello. It’s on you to listen to them in order to build on the conversation.
4) Follow up: It’s sad when you meet someone and never follow up with them. Just because they aren’t a customer or haven’t made a purchase doesn’t mean that there shouldn’t be a follow up. Say you have an organic diaper company. Just because I don’t have a child doesn’t mean that in the near future I won’t need diapers or that I don’t have a friend I’d love to recommend to you.
5) Humanize: Always respond to people using their first name. Humanize yourself via social networks and treat these platforms the same way you would at that notorious “cocktail party.”
Why do I have to learn how to use and leverage these sites?
-Brand Awareness: Brand awareness refers to how aware customers and potential customers are of your business and its products.
-Public Relations: Practice of managing communication between a company or brand and the public.
-Customer Service only leads to Customer Satisfaction: At the end of the day, you will never convert anyone into a sale or a fan of your brand if you do not give them excellent service. “Treat them like you treat your grandparents”–i.e. with respect and love.
-Quick Content Creation: With the digital world evolving everyday, it is crucial to put out fresh and good content that engages the viewer with just the headline.
-Search Engine Optimization (SEO): We have all heard the term SEO. What it really means is the process of improving the ranking in search engine results.
-Employment: Every job I have ever gotten was because of social networking sites. I PROMISE EMPLOYERS WATCH AND SCOUT YOU OUT LIKE A DIGITAL COLT MCCOY.
-News & Happenings anywhere in the world: If you’re like me, you probably hate watching the news on TV because it’s depressing. But then again, so is a lot of what goes on in the world. So use social sites and feeds to find stuff of interest to you, but don’t just keep it to yourself; share it with your community on social networks. I get more clicks on marketing, sales and social media posts on Twitter from people outside of my social network connections. Your posts are indexed in search engines, so anyone can see what your putting out there. It’s the web–nothing is private anymore.
What are some tips & advice to implement right away?
-Follow the 80/20 rule always. Eighty percent of the time you should be sharing others’ content, responding to others’ posts, and putting out content that makes you sound like a normal human being. The other 20% of the time is when you want to throw in your personal URL (ex: www.StudyBreaks.com) or throw out the link that refers them back to your store or place of purchase, etc.
-Find your sources where you will be finding content to share such as www.PopURLs.com,www.stufftotweet.com and www.alltop.com. These three sites have everything on the web that is being viewed the most and is worth sharing.
-No long URLs. Use tools such as www.TinyURL.com or www.HootSuite.com to shrink your links. You only get 140 characters or “letters” to use on a tweet, so you better make room for an enticing headline so people actually want to click.
-Just because someone writes you back in regards to a post, it doesn’t give you the right to just go ahead and go in for the kill and start blabbing about your product or service. Treat them like a customer in a store, and ask questions like “How can I help you?”
-Don’t spam your social followers. This means don’t post more than once every other hour, and on sites such as Facebook, try not to post but every 3 hours. Facebookers aren’t like tweeters and get irritated about you filling their feed with your jibber jabber. Not everyone uses Facebook for business. There are a lot of people who have no idea that people make millions using Facebook as a marketing and engagement vehicle, and that’s ok.
How do I know that I am doing a good job or that people actually care about what I’m putting out there?
-Analytics: Facebook, Hoot Suite, Bufferapp, and many more sites give you insights into what is happening with everything you post and how many people you are attracting and pushing away.
I don’t have time to play around on these sites; I have a business to run…
You’re in the wrong universe then. Social media marketing is a full-time job, and for most companies consists of 12-hour days or more, 365 days a year. There are things called time zones, and you live in one, so that means the others will be up reading and posting to your content while you’re counting sheep.
As a Social Media Intern/Associate, how do I become more of an influence in my community and in my field or job?
It’s all quite simple to be honest. remember in kindergarten you learned to share, be kind, say thank you, and greet and say by to people by their first names? Well that’s what you’ll be doing in social media marketing. Let’s start off with some obvious common sense practices within our own company before we start with the public.
-LIKE StudyBreaks “all of them” on Facebook. You get to like 500 pages, brands or companies; it won’t hurt to LIKE your own company, especially considering you are now working for the coolest company in the US.
-Add each employee on Facebook and add them to a list called “Study Breaks.”
-Follow Study Breaks “all of them” on Twitter, follow each employee and add them to a list and name it Study Breaks.
-Edit your social profiles and put your position as an employee/intern, etc. on FaceBook, Twitter, LinkedIn, and Google+.
-When Study Breaks is mentioned by Study Breaks or Study breaks employees, if it’s something you feel your friends might want to see or hear, please… share it with them. Learn to use the @ symbol on Facebook and Twitter so that your friends know where that source can be found on a social networks, as opposed to just the URL that links them to our site/blog.
-When you come into work, check-in using Gowalla, Facebook, or Foursquare. These social sites will be rolling out huge incentives for becoming mayor or having the most badges from the place you check into. Most places on Foursquare, such as eateries, offer percentage discounts for checking in.
For more information on reaching college students give us a call! We look forward to speaking with you! 512.480.0893
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