Email marketing is a low cost, fast and convenient way to communicate with consumers. However, with the increasing volume of spam and savvy users, successful campaigns rely heavily on having the correct set-up.
The first step to having a successful newsletter is getting people to open your email. You have to get through the email “gate keeper”, i.e. spam filters as well as the human eye. Spend time with your subject headlines. Test and test again. Also, pay attention to newsletters you receive. What catches your eye? Here are some great tips to help get your email opened: http://emailgarage.wordpress.com/2008/05/19/5-tips-to-write-catchy-subject-lines/
Email and social media work in very different ways, but the two can go together like PB&J. Use the engagement of email to invite your subscribers to your social media pages for more value and content. Ask your social media followers to sign up for your mailing list. If they like the content you are putting out, they will sign up for more.
- Click here for more ideas to make the most of the marketing mix: http://www.entrepreneur.com/article/206792
Email Like a Person
The key here is to humanize your newsletter. Put a face to your product. Wether it is a team member, a satisfied customer or someone that won this month’s grand prize, make a personal connection with the reader.
- Here are some great suggestions to do just that: http://community.constantcontact.com/t5/Constant-Commentary/4-Ways-to-Email-Like-a-Person/ba-p/34729
What good is your enewsletter doing you if you don’t have anyone to send it to? Constantly building your list is vital to your success. Make sure potential subscribers understand the benefits (exclusive deals, great content, free stuff) of signing up. Make it as easy as possible for people to sign up. Encourage staff to ask customers to opt-in.
- Check out more list building ideas: http://priorityresults.com/blog/20-email-newsletter-list-building-ideas/
Be Clear and Concise
eNewsletters should be brief, focused and scannable. You only have a few seconds to get your reader’s attention. A reader should immediately know what your newsletter is about. Avoid large blocks of text. Use lists to display and highlight your topics to make it easy for the readers to find your content.
- Here are some more great tips for your content display: http://www.glockeasymail.com/ultimate-email-marketing-guide/11-tips-for-better-newsletter-content-and-layout/
Watch this free webinar for eNewsletter Success:
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