Mobile Marketing for College Bars: Raising the Bar
In this week’s blog we’re exploring some mobile marketing ideas specific to bars and clubs. You have the ability to turn your slow nights into packed events – easily and inexpensively.
“Come on In” Contest:
It’s like Studio 54, but your customers don’t have to be sexy seventies starlets to gain entry to your club or bar. Instead of your door guy picking and choosing, you admit immediate and/or free entry to patrons who text a correct answer while waiting in line.
Theme it up:
Face it, you’ll never be Hugh Hefner, but if there is one thing that we’ve learned from watching that pervy magazine mogul’s reality show, it’s that everybody loves a themed party. Your bar probably doesn’t resemble the Playboy Mansion, but there is nothing that says you can’t throw wild parties and encourage your patrons to play dress-up. Send text messages that alerting your customers to special theme nights- like a 2nd chance prom or pajama party (because college kids are already wearing their pajamas to class anyway).
Shady Lady, etc, etc:
Send coupons and event announcements directly to your patrons. Do you have a Ladies Night? Send drink coupons to the first 10 women to text you a “lady word” like shoes…or feelings. And–face it–more ladies in the bar lures more guys to the bar.
Offer live entertainment? Your customers can text to find out who’s playing when. This is also another great opportunity for direct interaction with your patrons- have them text to win a band’s cd or t-shirt. Everyone–ESPECIALLY in college–loves free stuff.
Fence ‘em in:
A geo-fence is a virtual boarder that can be targeted via location-based mobile marketing. Customers who are in your bar or club, or are in line for your bar or club, or simply walking by your bar or club can receive automatic texts from you. All I know is that if I got a message that said “Get in here right now, you sexy beast–your 1/2 price cocktail is waiting” I wouldn’t be able to resist. Who could?
Yo, VIP, Let’s Kick It:
You’re nobody ’til someone says that you are. Establishing a VIP list is ego-boosting for your clients and essential for you. Want to get your bottle service tables reserved? Text VIP members with the opportunity to book them first. You’re making it easy on the customer and, in turn, they’re bringing in additional guests and cash that you wouldn’t have had otherwise. Everyone wins. VIPs should also get access to special, closed events, or first access and perhaps special seating to events like fashion shows, and appearances by celebrity DJs and special guests.
Vote For Paco!
Or whomever. Hold contests where patrons can text their vote for their favorite bartender, server, dancer, or even their favorite drink. Those who voted for the winners get a free drink. (But not a free bartender, server, or dancer…It’s not that kind of bar.)
Hey, Mr. DJ:
How many times have you heard “Oh my God, I LOVE this song!” when you’re out on a Saturday night? True, sometimes, it’s in response to the first few bars of “Don’t stop believin’ ,” which sucks, but one thing is for sure, music makes the world go ’round. Well, at least music makes them order another round.
If your patrons can text song requests to a DJ, why oh why would they ever leave? Ding ding ding- You’re right! They wouldn’t.
These are just a few ideas to get you going. The possibilities, as they say, really are endless. Think about your own business and what people love about you. What makes you stand out? Build your mobile marketing strategies around those concepts, and don’t be afraid to try something new. Now, let the drinks…and creative juices…flow.