And a few simple hints that can make it 100% more effective.
There are a lot of excuses about why print doesn’t work, but the fact is, when used properly, print can be one of the most effective vehicles to deliver students to your business. Here are 12 reasons why your ad may not have worked:
Hint: Use Print to build your social networks so you can communicate with students FREQUENTLY and FOR FREE.
2. It didn’t resonate as being Real with the students.
- What are you trying to sell me?
- How much will it cost?
- What’s in it for me?
- Why should I believe you?
Hint: Remember this formula Clean + Simple = Cool.
Hint: Students won’t read past the headline. Put the benefits up front and keep them coming. This old-school rule by David Ogilvy still applies: “If your headline doesn’t promise a benefit, you are wasting 80% of your money.”
Hint: Get to the point quickly! Students’ first question is always “What’s in it for me?” Fire your biggest gun first and fast.
Hint: If there is no connection, students won’t get it, and they won’t read your copy.
Hint: Here are 5 Calls to Action to create a sense of urgency to act now:
- Get this FREE on our website today. There are only 25 left!
- Money Back Guarantee. No Questions Asked.
- Get It Now!
- Order Now and Receive a Free….
- Call Today
Hint: Provide them with exclusive information, pictures, and videos; give them sneak peeks at new products; and hook them up with free stuff they can talk about and share with their friends. Then they will become enthusiastic customers.
Hint: Simply putting the word YOU in the headline will increase your response.
Hint: Your ad was talking at them, rather than talking with them. Seek to understand the students and what makes them tick by spending time in their environment.
Hint: Frequency and visibility are two of the most important things in advertising. It takes at least three months of continual advertising to get people to act on what they’re seeing.
12. You had them, but you lost them. It actually did work, but because you had poor tracking, you didn’t know.
Hint: Put measureables in place to make sure you capture the true value of the ad.